Case Study
Monday, September 30
03:00 PM - 03:30 PM
Live in Berlin
Less Details
Integrated Business Planning (IBP/S&OP) serves as a fundamental business process and framework to guide decisions concerning supply and demand. Throughout the presentation, attendees will gain insights into the practical application of IBP through real-world examples, illustrating both its benefits and potential challenges. Target conflicts and decision-making processes, including trade-offs, will be explored in depth. Finally, the session will examine strategies for the successful implementation, sustainability, and ongoing improvement of IBP within the business context.
Denis Morgenthaler is a servant, horizontal leader with Passion for Patients, Acting on Convictions and Driven by Purpose. After finalizing his diploma in Business Administration, he made his first international experience in Production and Quality Assurance for Volkswagen in Mexico, followed by consultancy at Accenture and joining the pharmaceutical industry in 2002 in Procurement (R&D and Product Supply GMP services incl. Contract development and manufacturing) and moved in 2011 to supply chain management. In his current role as VP and Head of Global Supply Management Steriles and Devices at Bayer Pharmaceuticals., he oversees the supply management of Steriles and Devices globally, ensuring product availability for patients while delivering on financial commitments. He continuously optimizes the supply chain to achieve these goals and manages end-to-end supply chain networks, including supply risk management and new product introductions. Throughout his career at Bayer, he played a vital role in product life cycle management of various blockbusters, end-to-end supply management as well as developing, implementing global IBP/S&OP practices.